Rules of Engagement

     Whatever business you're in, whether you're a comedian, exotic dancer or if you sell propane and propane products, the one thing you MUST do to be successful is to engage your customer.

When I do a comedy or hypnosis show, my main goal is to engage my audience.  To make them care about me and to want me to have a successful show.  And… the best way to get them to care about me is to care about them.  I want them to have the best experience possible.  I want them to feel like welcome guests in my home.

And no matter what business you're in (unless you stare at a computer screen all day and have virtually no human contact) your goal should be to engage your customer.  Whether your customer is a client, an organization, your boss or your co-workers.

When people like you, they want to do business with you, promote you or cooperatively work with you.  They also want you to like them, and the circle goes round and round.

So, tomorrow, go out of your way to engage: smile, converse with and show genuine interest in your clients, bosses and co-workers.  The benefits you reap will be more than worth your effort.